It’s free to make use of and consists of all of the options any web site proprietor may wish. And if it doesn’t have a function you need or want, you possibly can have a developer create it for you as a result of it’s constructed on open-source software program.
However with all of those options come some problems. WordPress has a reasonably steep studying curve in comparison with different CMSes like Wix or Squarespace.
I’ve constructed dozens of internet sites utilizing WordPress.org (not WordPress.com, which is a completely totally different beast) and have narrowed down the method to 9 easy steps that anybody can comply with.
Let’s begin with…
Each web site constructed on WordPress.org wants a site title (
www.thisisyourdomainname.com) and a internet hosting service that shops and shows your web site on the web.
You should purchase a site title for a small price from a site title registrar like NameCheap or GoDaddy. Nevertheless, in the event you purchase your area title and your internet hosting from separate firms, you will want to change your web site’s Area Nameservers (DNS) to level your area title out of your registrar to your internet hosting firm.
They appear like this:
It’s somewhat cheaper to do it this manner however not well worth the trouble in my view. As a substitute, most internet hosting suppliers (equivalent to SiteGround or Bluehost) also can promote you a site title and join it together with your web site routinely, permitting you to skip messing with DNS settings.
You possibly can take a look at this information to picking a site title in the event you’re unsure what to choose.
As soon as you buy internet hosting, most internet hosting suppliers have a one-click set up to arrange WordPress in your web site. Listed here are some hyperlinks to guides on how to do that with frequent internet hosting providers:
You may also go for a quicker (however costlier) devoted internet hosting supplier like Kinsta or WP Engine. These firms will arrange WordPress for you whenever you purchase their internet hosting.
Now that you’ve got an internet site with WordPress put in, let’s get into methods to use WordPress. You possibly can log in to your WordPress dashboard by going to
When you log in, your dashboard will appear like this (with fewer plugins because you’re on a recent set up):
Let me clarify the choices right here:
- Posts: That is the place you’ll create weblog posts.
- Media: You possibly can go right here to see all of the media in your website, equivalent to photographs and movies. I usually add media on to my posts and pages and don’t go to media usually.
- Pages: That is the place you’ll create static pages in your website, equivalent to your homepage, about web page, and speak to web page.
- Feedback: Right here is the place you’ll reasonable any weblog feedback.
- Look: That is the place you’ll customise the looks of your web site, equivalent to your web site’s theme, font kind, colours, and extra.
- Plugins: A plugin is an add-on to your web site that provides performance, equivalent to customized contact varieties or pop-ups in your web site. I’ll talk about these in additional element later.
- Customers: Right here is the place you possibly can add customers to your web site, equivalent to writers, editors, and directors.
- Settings: Fairly simple; right here is the place your basic web site settings are situated.
Now that you understand what every possibility does, let’s get your web site settings dialed in.
Your WordPress web site comes with some generic settings that must be modified, in addition to some issues I like to recommend altering to optimize your web site for engines like google.
Particularly, it’s best to:
- Change your title, tagline, time zone, and favicon.
- Change your permalink construction.
- Configure your studying settings.
- Delete any unused themes.
- Change your area from HTTP to HTTPS.
Let’s stroll by every of those steps.
Change your title, tagline, time zone, and favicon
Head to Settings > Common to seek out these settings. Change the title of your web site and the tagline, which may seem beneath the title in the event you select to show it.
Subsequent, examine that the time zone is right (in response to your native time zone) and add your favicon. A favicon is the little icon that exhibits up in browser tabs subsequent to the title of the web page, like this:
You may make a favicon totally free with Canva. Simply make a 50×50 design with no matter you need your favicon to appear like. Take a look at this information to study extra.
Change your permalink construction
Head to Settings > Permalinks. A permalink is the URL construction your weblog posts take whenever you publish them. By default, WordPress shows the date in your URLs, which isn’t nice for website positioning or readability.
I at all times change this to the “Submit title” possibility (
/sample-post/) so as to add the title of the put up by default. You need to optimize all your URLs individually when attainable, however this setting will make the method simpler.
Configure your studying settings
Head over to Settings > Studying to decide on whether or not you need your homepage to be a static web page or in order for you it to be a feed of your newest weblog posts.
Personally, I at all times create a singular static web page to make use of as my homepage as a result of it provides me extra management over the homepage. I prefer to add inside hyperlinks to particular pages to assist them rank larger on Google, in addition to add an e mail opt-in type on the homepage.
Take a look at this information to homepage website positioning to study extra.
Delete any unused themes
By default, you’ve got just a few themes put in. When you select a theme in step #5 beneath, it’s best to delete any unused themes to take away vulnerabilities out of your website (hackers can assault WordPress web sites with outdated themes).
To try this, go to Look > Themes, click on on the unused theme, then click on the purple Delete button within the backside proper.
Change your area from HTTP to HTTPS
The “S” in HTTPS stands for safe. Including that is achieved with an SSL certificates, and it’s an essential step. It means your web site is encrypted and safer for viewers.
Having HTTPS as an alternative of HTTP provides you the “lock” icon subsequent to your URL—Google (and most web customers) needs to see a safe web site.
Most internet hosting suppliers routinely activate the safe model of your web site. However generally, it must be manually activated by you. Listed here are guides on how to do that with frequent internet hosting suppliers:
In case your host isn’t proven right here, simply do a Google seek for “[your host] SSL encryption.”
When you’ve optimized your settings, it’s time to begin truly constructing your web site utilizing a WordPress theme. A theme is a customizable template that determines what your web site appears to be like like.
You possibly can browse for themes by going to Look > Themes, then clicking the Add new button on the prime of the web page.
The generic Twenty Twenty-Three theme is definitely fairly good. Most WordPress themes as of late are optimized to indicate up in engines like google and for necessities of the fashionable person, equivalent to being mobile-friendly.
Nevertheless, some themes have a variety of added bloat that may sluggish an internet site down, so select a theme that solely has the options you want with out extras you gained’t use.
Alternatively, in the event you don’t like several themes or need one thing that’s extra drag-and-drop, you should use an internet site builder like Elementor or Thrive Architect. These instruments make constructing an internet site extraordinarily simple, however they do add bloat that may sluggish an internet site down.
I take advantage of Elementor to construct my web sites however solely use it to construct static pages that I need to convert nicely. Then I take advantage of the built-in Guttenberg editor for my weblog posts.
Should you determine to go together with an everyday theme quite than a theme builder, you possibly can edit the theme by going to Look > Customise. You’ll be taken to the next editor:
Relying on the theme you put in, you’ll have extra or fewer choices than the screenshot above. Fairly than attempting to cowl each possibility you might encounter, I’ll simply suggest that you simply undergo every choice to see what it does.
For probably the most half, the choices are self-explanatory. Should you hit a snag, you possibly can at all times do a Google seek for that possibility in your theme to see discussion board posts from different customers and even the theme’s FAQ or handbook.
After you’ve chosen a theme, you can begin constructing your web site’s pages. Each web site usually wants not less than the next pages:
- A homepage
- A contact web page
- An about web page
- A privateness coverage web page
- A phrases of service web page
Fairly than going by how it’s best to create every of those pages, I’ll refer you to the next guides:
Remember that your privateness coverage and phrases of service (ToS) pages will differ relying on the nation you reside in. Should you’re within the U.S., you possibly can comply with this information for privateness insurance policies and this information for ToS pages.
That mentioned, there are some basic ideas it’s best to comply with when constructing any web page in your web site. Usually, guarantee that your font is simple to learn and a very good seen dimension (18–20px is typical), your colours match, and also you keep away from an excessive amount of muddle.
Right here’s a very good instance of a webpage that’s clear, legible, and thought out:
Right here’s an instance of a webpage that has an excessive amount of muddle and shows an advert over half the web page, inflicting confusion:
Usually, much less is extra and legibility is best than fancy fonts.
Top-of-the-line components of utilizing WordPress is entry to its huge library of plugins.
A plugin is a customized piece of code written by a developer that anybody can set up on their WordPress web site with a view to add particular performance to the location, equivalent to a contact type, additional customization choices, or website positioning options.
You possibly can set up a brand new plugin one in all two methods. Head over to Plugins > Add New. From right here, you possibly can both:
- Browse the plugins immediately on this web page, then set up and activate them immediately.
- Obtain a plugin .zip file from the plugin’s web site, then click on the Add plugin button on the prime of the display and add the .zip file.
Whereas many plugins are free, some are paid or have a premium paid model. It will depend on what you want. Nevertheless, I at all times set up the next free plugins on my web sites:
Rank Math: This plugin makes primary on-page website positioning simpler. It tells you in the event you’re lacking staple items like metadata, picture alt textual content, and extra. It additionally permits you to create a robots.txt file and a sitemap, that are essential for engines like google to crawl your web site the way in which you need.
Wordfence: It is a safety plugin to assist stop your web site from being hacked. I at all times set up some form of safety plugin on my websites.
Insert Headers and Footers: One of many belongings you’ll usually end up needing to do is insert code into the header or footer of your pages. It is advisable to do that for every part from organising Google Analytics and Google Search Console to including the Fb Remarketing pixel and extra. Having this plugin makes it a lot simpler so as to add this code.
Remember that putting in a variety of plugins in your web site may cause code bloat and decelerate your loading speeds, so solely set up plugins that you really want.
Now you understand all of the fundamentals of methods to use WordPress. However one other essential factor I need to discuss, which might be why you wished to begin a WordPress web site within the first place—methods to create content material in your weblog.
Writing weblog posts is a vital a part of displaying up on engines like google like Google, having one thing to share on social media, and attracting extra guests to your web site.
What you write about will depend on your objectives. I at all times begin with some primary key phrase analysis to determine what individuals are trying to find on Google that pertains to my web site.
A fast and straightforward method to do that is by plugging a broad key phrase into Ahrefs’ free key phrase generator instrument to get some key phrase concepts.
For instance, if I’m beginning an internet site about farming, I’ll kind “farming” into the instrument. I can see key phrase concepts like “farming insurance coverage” and “vertical farming,” that are two potential weblog matters I can write about.
If I need to get somewhat extra particular, I can strive a key phrase like “methods to begin a farm.” This offers me concepts like “methods to begin a farm with no cash” and “methods to begin a farm in texas.”
Attempt totally different seed key phrases—each broad key phrases and extra particular ones—to give you some weblog matters. After getting just a few concepts, go forward and define the article after which write it and publish it.
Take a look at our information to writing a weblog put up to study extra.
An everyday a part of sustaining your WordPress web site is holding plugins and themes updated, in addition to monitoring your web site’s technical well being.
WordPress routinely notifies you of updates to your plugins or themes with a purple circle subsequent to Dashboard > Updates. Log in to your dashboard not less than as soon as every week to replace every part.
Past weekly updates, use the free Ahrefs Webmaster Instruments to run a technical audit in your website and see any points your website might have, equivalent to damaged hyperlinks, lacking metadata, or sluggish loading speeds.
Should you click on the All points tab, you possibly can see each difficulty your website has—with an outline of what the problem is and methods to repair it in the event you click on on the ? icon.
You’ll additionally get e mail alerts when something in your website adjustments, equivalent to a hyperlink breaking or a web page returning a 404 code. It’s a useful instrument to routinely monitor your WordPress website.
Congratulations, you now know the fundamentals of utilizing WordPress. It could have a big studying curve, however studying methods to use this CMS is without doubt one of the most precious abilities you possibly can have in immediately’s digital age.
You should utilize your WordPress web site to generate income running a blog, promote your providers as a freelancer, and even promote merchandise on-line. Understanding methods to construct an internet site is nearly necessary as of late for anybody who needs to begin a enterprise.