5 Methods to Leverage Awards in Your Advertising and marketing Efforts — —

You’re employed onerous to make what you are promoting each a terrific place to work and a profitable contributor to your neighborhood. Alongside the way in which, you would possibly enter an award competitors or end up because the grateful recipient of trade kudos or honors. Whereas your humble nature would possibly whisper “maintain it quiet,” leveraging awards in your advertising and marketing efforts is without doubt one of the greatest issues you are able to do as an entrepreneur. Any award—given or obtained—has the potential to convey unbelievable advantages to companies of each measurement. 

Publicizing awards and interacting with individuals on social media are two of one of the best methods you’ll be able to leverage awards and construct a good title for what you are promoting.

Listed below are 5 steps to maximise the giving and receiving of awards, each inside and out of doors of your organization.

1. Brag about being a finalist

When one in every of your workers is called as an award finalist, it’s price publicizing. Announce the information to let individuals congratulate them. Some followers would possibly share the popularity in public posts, which is superb for the standing and fame of your organization.

Listed below are some tricks to share your information of being a finalist:

• Put up the information on varied social channels
• Thank shoppers for his or her help or vote
• Embody extra details about your organization together with the submit

2. Promote when your organization is a winner

Let your followers on social media know by posting the information and sharing thrilling photographs of the ceremony. Always remember to make use of the occasion’s hashtags to realize visibility and new followers.

However there’s extra you are able to do with award wins. Typically, award organizers present the winners with  award badges or logos for promotional utilization. You should utilize these in your print advertisements, emails, firm web site, and different advertising and marketing supplies. This kind of promotion might help you achieve extra belief and goodwill from the general public.

3. Rejoice the win with a buyer marketing campaign

Creating campaigns to thank loyal clients is an effective way to leverage an award. You would possibly provide followers a particular low cost code or organize a social media competitors. By thanking clients, you’ll be able to announce your victory, acknowledge their function in your success, and garner constructive consideration. 

Customized awards round development, neighborhood involvement, or efficiency are nice methods so as to add uniqueness and individualization.

4. Create a press launch

An award shortlisted or gained can change into your story for press launch advertising and marketing. You could be the one one out of your space or nation who bought nominated, or possibly somebody in your organization was a first-time award winner. These headlines make nice press releases! Fascinating tales have a means of reaching many individuals.

5. Congratulate different award winners

Make an effort to understand different companies that win awards, and congratulate them publicly on social media. Congratulating different corporations creates an opportunity to construct robust relationships with them that could possibly be mutually helpful sooner or later.

We’ve realized from expertise that constructing strong relationships with different corporations can develop attain in large methods. When different corporations share our content material, we achieve publicity from unfamiliar members on social media in return.

Leveraging awards—is it price it?

Profitable any award—and even being nominated for one—is an honor. However the advantages of an award are usually not restricted to the enjoyment you get from successful. Being a shortlisted candidate can even convey many advantages. Should you aren’t already doing so, it’s excessive time for what you are promoting to benefit from awards. Whether or not you’re a startup or a seasoned trade participant, awards are a super strategy to place your organization as a frontrunner.

Awards can provide you a aggressive benefit as properly. Capitalize on each alternative to incorporate award mentions in your advertising and marketing technique and leverage the various advantages they supply.

Contributed to EO by Mike Szczesny, the proprietor and vice chairman of EDCO Awards & Specialties, a devoted provider of worker recognition merchandise, branded merchandise and athletic awards. Szczesny takes satisfaction in EDCO’s potential to assist corporations go the additional mile in expressing gratitude and appreciation to their workers.

For extra insights and inspiration from at the moment’s main entrepreneurs, try EO on Inc. and extra articles from the EO weblog.